The MARS programme builds upon previous actions and recommendations made by Council of Europe bodies regarding media pluralism, diversity, fight against discrimination, and intercultural dialogue. Regarding the wide range of media productions, it will focus, though not exclusively, on sport media coverage. If Sport is a major field of investment for the media production and is an important area for building social cohesion, it can be a source of tensions between groups, communities, or even nations.
By working with all the media actors and by making them work together, MARS offers a way of exchanging and fostering intercultural dialogue between the various groups of the public within the media reach. In this sense, the MARS programme wants to foster mutual understanding, to counter stereotypes and to reduce discriminatory and racist attitudes.
To go towards achieving this outcome, the MARS programme is offering media professionals (journalism students and trainers, journalists, media managers, etc.) the opportunity to participate in European Media Work Exchanges.
The MARS Media Work Exchanges are a unique opportunity for media professionals, and future ones, to widen the scope of their media practices and contact pools.